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The numbers below are made up, and riverside-plumbing.example is a reserved domain nobody can register — we haven't published anyone's data. The layout, the wording and the sections are exactly what you get: this page is built by the same code that writes real reports.

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No dashboard to learn. One page that says what changed, why it probably changed, what to do about it, and whether AI assistants are citing you. The underlying Search Console and Analytics numbers are one click away under View the data, so every figure is checkable.

Written 22 Sept

Your week on riverside-plumbing.example

14 Sep – 20 Sep 2026

More people found you this week, and more of them called.

What changed

Clicks from Google rose from 331 to 412 (up 25%) while impressions barely moved, which means the same number of people saw you and more of them chose you. Enquiries tracked in Analytics went from 16 to 23. Most of the gain is on one page: /emergency-callouts took 141 of the 412 clicks.

Why it probably happened

  • Your average position improved from 15.8 to 14.2. 'emergency plumber near me' now sits at 6.4, up from 9-something last week, and it alone brought 88 clicks.
  • One topic is losing ground. 'bathroom fitting quotes' had 740 impressions and 9 clicks at position 22.6 — people are searching, and finding someone else.

What to do next

  1. Put your callout price range on /emergency-callouts — It is your best page and 'how much does a boiler service cost' got 1,910 impressions at a 2.3% click rate. People are asking what it costs before they ring. Half an hour's work.
  2. Write one page about cold radiators — 'radiator cold at bottom' is rising — 620 impressions, position 8.1 — and you have no page about it. The search is someone with a problem you fix today.

How AI assistants see you

Perplexity cited you for 5 of the 10 questions we track, ChatGPT for 3 (up from 1), and Gemini for 2 (down from 3). ChatGPT started linking to your emergency callouts page for 'who does emergency boiler repairs in Reading?'. For questions about what a service costs, the assistants cite Which? and Checkatrade rather than any plumber — that is the gap a pricing page would close.

Every number above comes from your own data. to check it.

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